Women’s Fans Forum Minutes
Meeting held in Tambling Suite at Stamford Bridge at 6.00pm on Thursday 6th November 2025
Attendees Club title/ group represented:
Beecroft-Bates, Chester Chelsea Women Supporters Group
Bromfield, Gillian Chelsea Supporters Trust
Brown, Tracy Fan Advisory Board
Burrage, Adam Club, Chelsea Foundation Head of Chelsea Players’ Trust
Clarkson, Megan Club, Senior Supporter Services Manager
Cornall, Mike Club, Head of Supporter Relations
Formosa, Lawrence Overseas
Greenfield, Michelle Chelsea Supporters Group
Hayyez, Nick 65 or over
Jones, Emily Club, Matchday Revenue & Growth Strategy Lead
Kingsman, Simon Kingsmeadow Supporters Group
MacKay, Holly 16-21 year old
Mandhar, Aki Club, Chelsea Women Chief Executive Officer
Murray, Alan Chelsea Supporters Club
Rattigan, Linda Chelsea Pride
Regan, Andy Forum Chair
Rodrigues, Stan WSL Stamford Bridge package
Shahrestani, Nadia Club, Business Operations Director
Sokeyo, Naomi Family
Stephens, Ed Club, Chelsea Women Marketing Lead
Travers, Hannah Club, Disability Access Officer
Wyre, Tatika CDSA
Apologies for absence
Andrews, Faye Kingsmeadow season ticket (“ST”) holder
Curteis, Sam Club, Supporter Liaison Officer
Harrington, Abbie Access
Knox, Saffra Female
Mazzia, Guilia Club, Commercial Director (Women’s)
Metzger, Cashel Ethnically and culturally diverse
Quinlan, Jacqueline Away ticket
West, Darren Club Chelsea
Weymes-McElderry, Sophie LGBTQI+
(Action points are underlined.)
The Chair welcomed representatives to the first meeting of the season. Attendees introduced themselves. Representatives were reminded that only the official minutes should be disseminated and, that apart, discussions are confidential. Discussions will be summarised going forwards in order to encourage fans to read the minutes.
MINUTES OF THE LAST MEETING
It was requested by a representative that the DSA be described as CDSA, and that supporters, not the club, were responsible for its reestablishment. Matters arising were as follows.
Early bird food and drink offers for the Arsenal match: The club said the offer should have been provided throughout the ground and requested such issues are raised at the time, if they reoccur.
Women’s goal of the month/ season: The club said a women’s goal of the month is in place and there will be a women’s goal of the season competition. The club is considering a women’s goal of the season award.
AGENDA ITEMS
Women’s Champions League (“UWCL”)/ tickets: A representative said obtaining match by match tickets for the UWCL is a step backwards since Ticketmaster have been involved. Previously a package could be bought. Family tickets are available in the East Stand only, as previously announced by the club. The club will ensure a senior ticket can be purchased there.
The club confirmed that the App may show away tickets, but these are not valid for entry. The method of entry into an away ground is up to the home team.
Ticket office response times: A representative said communicating with the Ticket Office can be difficult. The club said the change to Ticketmaster has been a major development involving digital ticketing. The club will review response times and welcomes feedback. Some representatives stated their experience of ticket office assistance to be very good.
Atmosphere creators: The club said this is a major topic and helps build support. There have been improvements at both stadia, which the players value. Representatives are encouraged to contribute ideas.
A representative suggested a link between standing and better atmosphere. It was suggested by representatives that music has been too loud at matches. The club said there is a difference of opinion regarding traditional songs and more modern music. Song suggestions that are Chelsea-related are welcome.
An early season song on the App came over well and an anthem should be focused on the women’s team. Another said “We Found Love” is too generic. Pre-match songs become popular when adopted by the fan base. A representative said the clappers help with the atmosphere.
Instead, younger fans, who may be better creating atmosphere, have been congregating in Block 12 of the Matthew Harding Lower, and could be treated like the trialled ‘singing section’ at men’s home European fixtures. It was suggested the club could publicise this more. The club said they encourage fans who want to sing together to sit in the West Stand and publicised the East Stand as the family stand.
Other WSL clubs have fan engagement initiatives aimed at younger supporters and there are roaming activities in the East Stand pre-match, including face painting and poster making. The club will look to encourage more fan “leaders” of atmosphere.
Building support: It was suggested by a representative that the club rewards loyalty through the expansion of charity or season-ticket holder only events such as those that have previously taken place. Another suggested having high profile individuals champion the team, such as former men’s team players or social media influencers.
The club said influencers or fans publicising the team authentically is of great benefit. They welcome contacts.
The club is assessing its content channels and how these can be positioned to provide as much women’s team coverage as possible. Fans commented that alternate content shown during international or winter breaks is well received.
Third parties have recently launched their own women’s football content channels. However, these have far less reach than CFCW channels.
ANY OTHER BUSINESS
Loyalty: The club will review the discount being applicable only online.
Here We Flo: The club are looking to maximise such beneficial partnerships and welcomed the positive fan sentiment.
Player signing of items: A representative said that, at other WSL clubs, there are balls for players to sign and provide to the crowd which adds excitement.
Abusive social media/ antisemitism: The club confirmed it takes action against anyone posting abuse about our players. Any form of racism or antisemitism is unacceptable in the stadium or connected with the club. Ejections or arrests can be implemented, and bans and suspensions imposed on fans.
Reporting issues: The club welcomes feedback on operational issues as they arise rather than waiting for the next Forum meeting.
Remembrance events: The club confirmed that the official dates for commemoration as decided by the WSL are the next two weekends. The team will wear the commemoration warm up tops on Saturday and an armed forces representative chosen by the club will lay a wreath.
Ticket exchange: The club said the ticket exchange isn’t used for women’s matches due to supply and demand, and there are no plans to introduce it at present.
The meeting finished at 7.25pm.
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