The Magic Of Blue Campaign
As part of the Magic of Blue campaign, the club is inviting supporters to come together and help spread warmth, kindness, and connection by donating gifts on matchdays.
All donations will be distributed through amazing local charities including Age UK, Shepherd’s Star and Barons Court Project to support local people who may be feeling lonely or isolated this festive season.
The Chelsea FC Foundation team will be collecting by Britannia Gate, and you can also drop your gifts off at the Chelsea Supporters Trust stand.
We’re collecting new, thoughtful items such as:
- Blankets and warm socks/slipper socks (with grip)
- Gloves, hats, scarves
- Craft kits, puzzles, and crossword books
- Photo albums, notebooks, 2026 diaries & calendars
Thanks so much for your support in helping us spread the Magic of Blue. These gifts will make a real difference to someone’s Christmas.
‘Chelsea Supporters Group’ can also be found on X and Facebook and Bluesky
